SURPRISED?
According to insights by Nielsen Marketing, in less that five years, 50 % of the US population will be over the age of 50. They'll not only control 70 percent of the nation's disposable income, but they also stand to inherit $15 TRILLION in the next 20 years. And as Boomers become increasingly social media-savvy, they'll be able to put their money towards whatever is trending. As a result, they may become the key to the success for many brands.

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